F.O.R.D. … How to Build INSTANT Repor with a Prospect

Would you like to be able to build an instant friendship with anyone that you meet?

Would you like to make any prospect comfortable with you and want to give you their contact information?

Of course you would – that’s the life blood of what we do as real estate agents. One of the critical components of building instant Repor (or an instant relationship) is the skill of FORD. No, we’re not talking about the automobile manufacturer either… we’re talking about the method and skill of asking certain types of questions that every person wants to talk about:

F – Family

O – Occupation

R – Recreation

D – Dreams

People like “people like us” – PLU’s. Look at your closest friends – look at who you spend the most time with – they are “like” you, that’s why you “like” them!

Listen to this MP3 to get the basics of FORD (you will want to practice this on a daily basis so that it becomes second nature to you). Make sure to Login to access the additional Sales Skills training on FORD, Scripts & Dialogs and more.

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